Launching high tech on a shoestring
Several years ago, Precision Biosystems, a small, Massachusetts-based start up, introduced a device that eliminated the variations that...
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Marketing that supports your sales
Life science marketing… with insight. It's the help you need to communicate with chemists and scientists, to educate them about your product, and to facilitate the sale.
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Cracking the Code
In 1977, KNF Neuberger came to the US and began selling their diaphragm pumps. With characteristic Teutonic zeal, they sold pumps for...
The Game Changer…
With a game changing approach, Taconic assumed a market leading position for in vivo research models. In an effort to overtake the market...
Learning made easy…
Last March, the publisher of the well-known self-help brand, dummies, asked Kenyon Hoag to produce a media kit for its new sales team....
The CryoFeed Campaign, or how to fight giants…
Several years ago, Wheaton, a well-known name in laboratories, introduced a line of vials for cryogenic storage. That meant Wheaton was...
How to successfully enter the US market
With a meticulously crafted plan and a careful investment of capital, Germany-based innovatis AG pushed its way into the US biomedical...
DoseGuard: Building awareness with a tight budget…
Objective: Introduce a clever new product that allows delivery of a precise dose of liquid medicine to a young child, and then seals the...
Explain new technology with a picture
Objective: Explain DropArray, a unique hydrophilic technology by Curiox designed to create “well-less” microwell plates. Challenge: This...
No business like show business…
Heard on the street in mid-town Manhattan: “There wasn’t anything new at that show, nothing that I couldn’t have seen anywhere else. But,...
Wait…who am I again?
A good thing to keep in mind as you’re divvying up next year’s marketing budget is who your company is. Business leaders want marketers...
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