Marketing that supports your sales 

Life science marketing… with insight. It's the help you need to communicate with chemists and scientists, to educate them about your product, and to facilitate the sale.

Launching high tech on a shoestring

Several years ago, Precision Biosystems, a small, Massachusetts-based start up, introduced a device that eliminated the variations that...

Cracking the Code

In 1977, KNF Neuberger came to the US and began selling their diaphragm pumps. With characteristic Teutonic zeal, they sold pumps for...

The Game Changer…

With a game changing approach, Taconic assumed a market leading position for in vivo research models. In an effort to overtake the market...

Learning made easy…

Last March, the publisher of the well-known self-help brand, dummies, asked Kenyon Hoag to produce a media kit for its new sales team....

Explain new technology with a picture

Objective: Explain DropArray, a unique hydrophilic technology by Curiox designed to create “well-less” microwell plates. Challenge: This...

No business like show business…

Heard on the street in mid-town Manhattan: “There wasn’t anything new at that show, nothing that I couldn’t have seen anywhere else. But,...

Wait…who am I again?

A good thing to keep in mind as you’re divvying up next year’s marketing budget is who your company is. Business leaders want marketers...

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