Marketing that supports your sales

Life science marketing… with insight. It's the help you need to communicate with chemists and scientists, to educate them about your product, and to facilitate the sale.

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Jan 28
3 min

Launching high tech on a shoestring

Several years ago, Precision Biosystems, a small, Massachusetts-based start up, introduced a device that eliminated the variations that occur during western ...

Jun 10, 2019
2 min

Cracking the Code

In 1977, KNF Neuberger came to the US and began selling their diaphragm pumps. With characteristic Teutonic zeal, they sold pumps for sampling industrial pro...

Apr 23, 2019
2 min

The Game Changer…

With a game changing approach, Taconic assumed a market leading position for in vivo research models. In an effort to overtake the market dominance of Charle...

Apr 10, 2019
2 min

Learning made easy…

Last March, the publisher of the well-known self-help brand, dummies, asked Kenyon Hoag to produce a media kit for its new sales team. The publisher was look...

Dec 1, 2018
2 min

The CryoFeed Campaign, or how to fight giants…

Several years ago, Wheaton, a well-known name in laboratories, introduced a line of vials for cryogenic storage. That meant Wheaton was going to war with Cor...

Oct 31, 2018
1 min

How to successfully enter the US market

With a meticulously crafted plan and a careful investment of capital, Germany-based innovatis AG pushed its way into the US biomedical research market. Like ...

Sep 21, 2018
1 min

DoseGuard: Building awareness with a tight budget…

Objective: Introduce a clever new product that allows delivery of a precise dose of liquid medicine to a young child, and then seals the bottle denying acces...

Sep 19, 2018
1 min

Explain new technology with a picture

Objective: Explain DropArray, a unique hydrophilic technology by Curiox designed to create “well-less” microwell plates. Challenge: This novel technology in...

Sep 14, 2018
2 min

No business like show business…

Heard on the street in mid-town Manhattan: “There wasn’t anything new at that show, nothing that I couldn’t have seen anywhere else. But, I did get the day o...

Sep 14, 2018
1 min

Wait…who am I again?

A good thing to keep in mind as you’re divvying up next year’s marketing budget is who your company is. Business leaders want marketers to help create measur...

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