The most interesting man in the world tells all…

He’s skilled, debonair, and funny. There is nothing he can’t handle, and nothing that takes him by surprise. The most interesting man in the world is what every man wants to be, and what every woman wants from a man. If you've seen the ads, you’ve laughed at the conquests of this farcical pitchman.

But the campaign is effective. People actually identify with the most interesting man in the world, even if it is only for a split tongue-in-cheek second. And his closing line is masterful: “I don’t always drink beer – but when I do, I prefer Dos Equis.” The most interesting man in the world is not telling you what to do, he’s telling you what he prefers.

The campaign is credited for changing Corona’s strategy from the non-verbal, no-face ad campaign Corona used effectively for years, known as “Find your beach.” In my opinion the new Corona ads are not as effective as the old Corona ads. Preferences change fast in the beer market.

Here is the most important man in the world’s take on Cinco de Mayo (which falls on a Monday this year).

Posted on April 8, 2014 and filed under Campaigns, Video.