What you see…

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It was around Y2K when my father went blind, and as was typical for him, he acted pretty cheerful about it. I knew he was deeply depressed, but he tried to hide it from his kids. In talking about it he managed to drive home a concept in his own unique way - the importance of visual imagery. He told me, "I don't remember things anymore; certainly not as well as when I could see. If I can't see it, I have hard time remembering it."  

Visualization is the quickest and most effective sensory input we have in terms of memory retention. Everyone at one time or another has conjured up an image in their mind trying to remember some important name or face. Our brains are partial to visual stimuli. 

These days, visual messaging is everything. My father never really got to see the explosion of graphic communication we've grown accustomed to seeing on our phones, computer monitors, and on the digital billboards along the highway. In the US, we are exposed to vast amounts of information, but it's the beautiful images we retain most.

As a business leader, you have a vested interest in consistently presenting the best quality visuals for everything related to your business. A perfect example is press releases.

The colorful, beautifully composed image shown above accompanied a press release we launched for a line of freezer boxes. The announcement received widespread coverage – it was featured as the product-of-the-month in scientific journals, and even appeared as the cover art on one journal. People noticed it, and they remembered.

When you consider the time, effort, and money you spend on promoting your message, it makes good business sense to use the best image possible. Especially when the image you present, not the words, may be the only thing people remember.

Posted on September 1, 2013 and filed under Design.