What You Should Know About Video


The statistics are incredible, we’ve been hearing about them for months, even years. 72 hours of video are uploaded to YouTube every minute; 4 billion videos are watched each day. Video works. Right now you may be thinking, “Just because video is everywhere, doesn’t mean it's valuable to my business.”

It is valuable - especially for companies doing business in the life science research community.

Busy scientists welcome video demonstrations. Big pharma asks it's distributors to provide video demos for archiving. A well-done video is valuable as a demonstration tool because scientists quickly grasp the benefits of your technology simply by watching it. Reading a description and looking at still images does not connect to the viewer the way a video does.

And how easy is video to distribute? Social media, a huge part of our lives, thrives on video (more than 700 YouTube videos are shared on Twitter every minute). Post them to your website, send links, load them on your iPad. Video is mobile, too, so you can bring your video to customers on a tablet or a smartphone or any mobile device (85% of marketers said they plan to increase their mobile visibility in a recent survey).

I like video because it can level the playing field.

If your company is having a tough time getting its message heard using traditional media, a well-done video can put you on even footing with larger companies. Little companies are able to get just as much airtime as big, multi-brand suppliers. With a clever video, you can stand apart and be memorable.

The popularity of video has made video services competitive, so it’s a good time to buy. However, it is absolutely not worth churning out videos that just present a "list" of capabilities. It will just be adding to an endless cyber ocean of clutter. The importance of standing out with a well-shot video presenting a clear, persuasive -- and even inspiring -- message demonstrates your technology and presents your business in a professional light.

Building your video file is a great strategy today. If you are interested in leveraging video marketing, we'd like to hear from you.

Posted on May 15, 2013 and filed under Video.